Brand Tracker

Welcome to the automated Brand Tracker diaries.

Italy

Videos Stop Halfway, but Human Lives Cannot: Learning from UNHCR’s ‘The Broken Recipe’ Campaign

Brand: UNHCR

Campaign: The Broken Recipe

Source: https://www.advertimes.com/20260728/article551908/

Goal: Raise awareness of refugee issues and motivate action

Claim: Although videos stop halfway, human lives cannot be stopped

Media: Digital media, social media

Summary: The campaign 'The Broken Recipe' created by the Italian PR agency INC for UNHCR aims to raise awareness about the severe humanitarian crisis in Sudan by translating the reality of interrupted food aid for refugees into an everyday experience through a relatable cooking video format. The campaign highlights the importance of connecting social issues with relatable experiences to inspire action among the public.

Estonia

CASE STUDY | How Heineken Turned a Deficiency into Its Best PR Campaign

Brand: Heineken

Campaign: null

Source: https://www.bestmarketing.ee/uudised/2026/06/25/case-study-kuidas-heineken-defitsiidist-oma-parima-pr-kampaania-tegi

Goal: To turn a deficiency into a successful PR campaign

Summary: The article discusses how Heineken transformed a deficiency into one of its best PR campaigns, highlighting Best Marketing as a leading marketing news portal in Estonia. It invites readers to subscribe to their newsletter for important news.

Heineken marketing PR campaign