Brand Tracker

Welcome to the automated Brand Tracker diaries.

Venezuela

United for Venezuela: TECHO builds the first emergency homes for earthquake victims

Brand: Techo

Campaign: United for Venezuela

Source: https://infonegocios.biz/infomiami/unidos-por-venezuela-techo-construye-las-primeras-viviendas-de-emergencia-a-afectados-por-terremotos-2

Goal: To construct 200 emergency housing modules for families affected by earthquakes in Venezuela

Claim: Restoring hope for families in need

Media: Event fundraising in Miami

Summary: TECHO, an international organization, has begun constructing emergency housing modules in Venezuela after devastating earthquakes. They have completed 17 units in La Guaira and are aiming to build 200 in total. Over 120 local volunteers participated in the effort, alongside international support. TECHO's ongoing campaign, 'United for Venezuela,' includes a fundraising event in Miami to support reconstruction efforts.

Italy

Videos Stop Halfway, but Human Lives Cannot: Learning from UNHCR’s ‘The Broken Recipe’ Campaign

Brand: UNHCR

Campaign: The Broken Recipe

Source: https://www.advertimes.com/20260728/article551908/

Goal: Raise awareness of refugee issues and motivate action

Claim: Although videos stop halfway, human lives cannot be stopped

Media: Digital media, social media

Summary: The campaign 'The Broken Recipe' created by the Italian PR agency INC for UNHCR aims to raise awareness about the severe humanitarian crisis in Sudan by translating the reality of interrupted food aid for refugees into an everyday experience through a relatable cooking video format. The campaign highlights the importance of connecting social issues with relatable experiences to inspire action among the public.

awareness humanitarian aid PR campaign refugee crisis social issues