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Uruguay
Conaprole launches new yogurts and bets on protein products
Source: https://infonegocios.biz/plus/conaprole-lanza-nuevos-yogures-y-apuesta-a-productos-proteicos
Goal: To promote healthy eating and encourage physical activity.
Claim: Less excuses, more proteins.
Summary: Conaprole is launching new individual +Proteína yogurt and Greek yogurt products that cater to the growing demand for nutritious and tasty food in Uruguay. The campaign emphasizes the importance of protein in diets for active lifestyles, featuring convenient packaging and promoting a healthy lifestyle with the slogan 'Less excuses, more proteins.' The new products also meet dietary needs by providing options suitable for those who manage sugar intake.
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