KFC

Comments off | By · July 26, 2026

Campaign Diaries

Displaying 1 Campaigns for this Brand.
Spain

The Recipe of KFC to Build Brand (Beyond Chicken)

Brand: KFC
Campaign: Building Brand Lore. Rethinking Fame for a Fragmented World

Source: https://www.marketingdirecto.com/especiales/reportajes-a-fondo/kfc-tiene-multiverso-pollo-llamado-eduardo-una-leccion-marcas

Goal: To transform brand communication and build a recognizable identity.

Media: Cannes Lions, Podcast

Summary: KFC Spain shared insights at Cannes Lions on how the brand shifted its strategy during challenging times, particularly during the pandemic, to view audience fragmentation as an opportunity for brand development across various touchpoints. This transformation has solidified KFC's status as a creative leader in branding within Spain and beyond.

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branding Cannes Lions KFC Marketing Strategy
Published: July 26, 2026
Tracked Brands
KFC (1)
Brand
KFC Campaign: Building Brand Lore. Rethinking Fame for a Fragmented World Source: https://www.marketingdirecto.com/especiales/reportajes-a-fondo/kfc-tiene-multiverso-pollo-llamado-eduardo-una-leccion-marcas Goal: To transform brand communication and build a...