Welcome to the automated Brand Tracker diaries.
7UP turns Saudi summer into a snowy spectacle with ‘Ice Ice Habibi’
Source: https://campaignme.com/7up-turns-saudi-summer-into-a-snowy-spectacle-with-ice-ice-habibi/
Goal: Promote the brand's range of soft drinks
Claim: Transforms summer into a snow-covered landscape
Media: television, digital, social, online video
Summary: 7UP launched a summer campaign in Saudi Arabia featuring a local adaptation of Vanilla Ice's 'Ice Ice Baby' titled 'Ice Ice Habibi'. The campaign highlights the refreshing effect of the drinks amidst the extreme summer heat, showcasing three product variants through films starring Saudi artist Abu Hamdan. Each film integrates culturally relevant music and imagery, reinforcing 7UP's market position.
Fuma Kikuchi becomes the new image character for Papico, proposing the new habit ‘Papico Time’ through Web CM
Source: https://www.advertimes.com/20260724/article551489/
Goal: To promote Papico as a refreshing treat for daily breaks.
Claim: Switch your mood with Papico!
Media: Web Commercials
Summary: Ezaki Glico launched a new campaign featuring actor Fuma Kikuchi as the face of Papico, promoting a new concept called 'Papico Time' that encourages people to take a break and switch their mood by enjoying Papico during busy moments throughout the day. The campaign includes four different web commercials showcasing various everyday situations where people can enjoy this refreshing snack.