Campaign Diaries
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Japan
Fuma Kikuchi becomes the new image character for Papico, proposing the new habit ‘Papico Time’ through Web CM
Source: https://www.advertimes.com/20260724/article551489/
Goal: To promote Papico as a refreshing treat for daily breaks.
Claim: Switch your mood with Papico!
Media: Web Commercials
Summary: Ezaki Glico launched a new campaign featuring actor Fuma Kikuchi as the face of Papico, promoting a new concept called 'Papico Time' that encourages people to take a break and switch their mood by enjoying Papico during busy moments throughout the day. The campaign includes four different web commercials showcasing various everyday situations where people can enjoy this refreshing snack.
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