Campaign Diaries
Displaying 1 Campaigns for this Brand.
Saudi Arabia
7UP turns Saudi summer into a snowy spectacle with ‘Ice Ice Habibi’
Source: https://campaignme.com/7up-turns-saudi-summer-into-a-snowy-spectacle-with-ice-ice-habibi/
Goal: Promote the brand's range of soft drinks
Claim: Transforms summer into a snow-covered landscape
Media: television, digital, social, online video
Summary: 7UP launched a summer campaign in Saudi Arabia featuring a local adaptation of Vanilla Ice's 'Ice Ice Baby' titled 'Ice Ice Habibi'. The campaign highlights the refreshing effect of the drinks amidst the extreme summer heat, showcasing three product variants through films starring Saudi artist Abu Hamdan. Each film integrates culturally relevant music and imagery, reinforcing 7UP's market position.
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