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Gianluca Tedoldi joins 2Watch Group as head of strategic development
Goal: To integrate strategy and creativity in communication projects
Summary: Gianluca Tedoldi joins 2Watch Group as head of strategic development after previously working as Managing Director at BCube. He aims to lead strategic development and coordinate integrated proposals, citing the Poltronsofà campaign as a key example of their direction. This transition coincides with 2Watch's reorganization into three complementary units and a revenue increase in the first half of the year.
Jairo Lezaca: ‘The Mexican Creative Industry in 2025 Had One of the Best Creative Years in History’
Goal: To generate desire and increase sales through innovative marketing strategies
Media: traditional media, public spaces, airports
Summary: Jairo Lezaca, co-managing partner and CCO of Havas Hoy México, highlighted the success of Mexican agencies in 2025, emphasizing innovative campaigns like W1ng Cod3s for Volaris and Dooble Deal reviews for Ikea. These campaigns aimed to transform low seasons into peak sales periods and effectively integrate products into consumer reviews without offering discounts. Lezaca acknowledged the creative growth in the Mexican advertising industry and the importance of AI in enhancing marketing efforts.