Volaris, Ikea

Comments off | By · July 21, 2026

Campaign Diaries

Displaying 1 Campaigns for this Brand.
Mexico

Jairo Lezaca: ‘The Mexican Creative Industry in 2025 Had One of the Best Creative Years in History’

Brand: Volaris, Ikea
Campaign: W1ng Cod3s, Dooble Deal reviews, Skywaves

Source: https://www.adlatina.com/publicidad/jairo-lezaca-la-industria-creativa-mexicana-en-2025-tuvo-uno-de-los-mejores-aos-creativos-de-toda-la-historia

Goal: To generate desire and increase sales through innovative marketing strategies

Media: traditional media, public spaces, airports

Summary: Jairo Lezaca, co-managing partner and CCO of Havas Hoy México, highlighted the success of Mexican agencies in 2025, emphasizing innovative campaigns like W1ng Cod3s for Volaris and Dooble Deal reviews for Ikea. These campaigns aimed to transform low seasons into peak sales periods and effectively integrate products into consumer reviews without offering discounts. Lezaca acknowledged the creative growth in the Mexican advertising industry and the importance of AI in enhancing marketing efforts.

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Advertising Campaigns creative industry sales growth
Published: July 21, 2026
Tracked Brands
Volaris, Ikea (1)
Brand
Volaris, Ikea Campaign: W1ng Cod3s, Dooble Deal reviews, Skywaves Source: https://www.adlatina.com/publicidad/jairo-lezaca-la-industria-creativa-mexicana-en-2025-tuvo-uno-de-los-mejores-aos-creativos-de-toda-la-historia Goal: To...