Brand Tracker

Welcome to the automated Brand Tracker diaries.

Finland

Power’s Decade-long Campaign Tripled Sales

Brand: Power

Campaign: 10th Anniversary Campaign

Source: https://www.markkinointiuutiset.fi/artikkelit/powerin-kymmenvuotiskampanja-kolminkertaisti-myynnin

Goal: To celebrate the 10th anniversary and boost sales

Media: Online and in-store

Summary: Power, a consumer electronics retailer, launched its largest campaign ever to celebrate its 10th anniversary, resulting in a nearly threefold increase in sales compared to the same day last year. The campaign kicked off with online sales on the eve of the opening day, which caused a technical glitch due to overwhelming traffic. Sales during the opening day rose by 437%, with in-store growth between 100-400%. The campaign was planned since the summer of 2025 and has included engaging customers with a contest and the release of a short film leading up to the anniversary.

Mexico

Jairo Lezaca: ‘The Mexican Creative Industry in 2025 Had One of the Best Creative Years in History’

Brand: Volaris, Ikea

Campaign: W1ng Cod3s, Dooble Deal reviews, Skywaves

Source: https://www.adlatina.com/publicidad/jairo-lezaca-la-industria-creativa-mexicana-en-2025-tuvo-uno-de-los-mejores-aos-creativos-de-toda-la-historia

Goal: To generate desire and increase sales through innovative marketing strategies

Media: traditional media, public spaces, airports

Summary: Jairo Lezaca, co-managing partner and CCO of Havas Hoy México, highlighted the success of Mexican agencies in 2025, emphasizing innovative campaigns like W1ng Cod3s for Volaris and Dooble Deal reviews for Ikea. These campaigns aimed to transform low seasons into peak sales periods and effectively integrate products into consumer reviews without offering discounts. Lezaca acknowledged the creative growth in the Mexican advertising industry and the importance of AI in enhancing marketing efforts.

Advertising Campaigns creative industry sales growth