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Displaying 1 Campaigns tagged with "sales-growth"
Mexico
Jairo Lezaca: ‘The Mexican Creative Industry in 2025 Had One of the Best Creative Years in History’
Goal: To generate desire and increase sales through innovative marketing strategies
Media: traditional media, public spaces, airports
Summary: Jairo Lezaca, co-managing partner and CCO of Havas Hoy México, highlighted the success of Mexican agencies in 2025, emphasizing innovative campaigns like W1ng Cod3s for Volaris and Dooble Deal reviews for Ikea. These campaigns aimed to transform low seasons into peak sales periods and effectively integrate products into consumer reviews without offering discounts. Lezaca acknowledged the creative growth in the Mexican advertising industry and the importance of AI in enhancing marketing efforts.