Power

Campaign Diaries

Finland

Power’s Decade-long Campaign Tripled Sales

Brand: Power

Campaign: 10th Anniversary Campaign

Source: https://www.markkinointiuutiset.fi/artikkelit/powerin-kymmenvuotiskampanja-kolminkertaisti-myynnin

Goal: To celebrate the 10th anniversary and boost sales

Media: Online and in-store

Summary: Power, a consumer electronics retailer, launched its largest campaign ever to celebrate its 10th anniversary, resulting in a nearly threefold increase in sales compared to the same day last year. The campaign kicked off with online sales on the eve of the opening day, which caused a technical glitch due to overwhelming traffic. Sales during the opening day rose by 437%, with in-store growth between 100-400%. The campaign was planned since the summer of 2025 and has included engaging customers with a contest and the release of a short film leading up to the anniversary.

Campaign Diaries

No Brand Diaries found.

Sweden

Live Shopping Shows Power in Powers Campaign The Hunt for the Keys

Brand: Power

Campaign: The Hunt for the Keys

Source: https://www.resume.se/marknadsforing/kampanj/powers-liveshow-drog-in-3-miljoner-pa-20-minuter/

Goal: To drive sales through a live shopping event

Claim: Live shopping proves its efficacy

Media: Website, Facebook, Instagram, TV4

Summary: Powers' major marketing campaign 'The Hunt for the Keys' reached its peak with a live shopping event that generated three million kronor in sales within 20 minutes. The campaign had a budget of 180 million kronor in Sweden and included a thriller mini-series aired during TV commercials. The success of the live shopping event indicates a shift towards customers shopping directly from brands rather than through social media.

Campaign Diaries

No Brand Diaries found.

live shopping Marketing Campaign retail success