Brand Tracker

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Finland

Power’s Decade-long Campaign Tripled Sales

Brand: Power

Campaign: 10th Anniversary Campaign

Source: https://www.markkinointiuutiset.fi/artikkelit/powerin-kymmenvuotiskampanja-kolminkertaisti-myynnin

Goal: To celebrate the 10th anniversary and boost sales

Media: Online and in-store

Summary: Power, a consumer electronics retailer, launched its largest campaign ever to celebrate its 10th anniversary, resulting in a nearly threefold increase in sales compared to the same day last year. The campaign kicked off with online sales on the eve of the opening day, which caused a technical glitch due to overwhelming traffic. Sales during the opening day rose by 437%, with in-store growth between 100-400%. The campaign was planned since the summer of 2025 and has included engaging customers with a contest and the release of a short film leading up to the anniversary.