Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

RED PARTY: The Night Television Comes Off the Screen

Brand: Imagens de Marca

Campaign: RED PARTY

Source: https://www.imagensdemarca.pt/artigo/red-party-a-noite-em-que-a-televisao-sai-do-ecra/

Goal: To celebrate and showcase the impact on brand valuation, innovation, and entrepreneurship in Portugal.

Media: Television, Events

Summary: The RED PARTY brought together personalities and professionals from various sectors for another edition of the summer celebration organized by Imagens de Marca. The event highlights the program's impact on brand valuation, innovation, and entrepreneurship in Portugal, creating a natural extension of the program's identity as a unifying force for people, ideas, and businesses.

New Zealand

Crave Group puts local spin on Mercedes-Benz’s global tour

Brand: Mercedes-Benz

Campaign: 140 years. 140 places

Source: https://stoppress.co.nz/campaigns/crave-group-puts-local-spin-on-mercedes-benzs-global-tour/

Goal: To celebrate Mercedes-Benz's legacy and connection to New Zealand's automotive history

Media: Private event launch, cinematic experience

Summary: Crave Group partnered with Mercedes-Benz New Zealand to launch the local leg of the global ‘140 years. 140 places’ tour, commemorating 140 years of automotive innovation. The campaign highlights the historical connection of Mercedes-Benz to New Zealand, showcasing its first vehicle import by politician William McLean. The campaign included a media and VIP launch event featuring a cinematic narrative and culminated with the reveal of the new S-Class model. A second event focused on community by engaging over 100 Mercedes-Benz owners and promoting the new S-Class through a tour across New Zealand.

automotive history brand celebration innovation

There is a new green and white flavor at Santini to celebrate Sporting’s 120 years

Brand: Santini

Campaign: Celebration of 120 years of Sporting

Source: https://www.imagensdemarca.pt/artigo/ha-um-novo-sabor-verde-e-branco-na-santini-para-assinalar-os-120-anos-do-sporting/

Goal: Celebrate the identity of Sporting and unite generations

Media: HORECA channel

Summary: Santini collaborates with Sporting Clube de Portugal to celebrate the club's 120th anniversary by launching exclusive products inspired by the club's green and white stripes. The partnership includes the special 'Picolini Sporting Santini' and a unique ice cream flavor created for this collaboration, highlighting the long histories of both brands.

brand celebration collaboration exclusive products ice cream