Welcome to the automated Brand Tracker diaries.
Crave Group puts local spin on Mercedes-Benz’s global tour
Source: https://stoppress.co.nz/campaigns/crave-group-puts-local-spin-on-mercedes-benzs-global-tour/
Goal: To celebrate Mercedes-Benz's legacy and connection to New Zealand's automotive history
Media: Private event launch, cinematic experience
Summary: Crave Group partnered with Mercedes-Benz New Zealand to launch the local leg of the global ‘140 years. 140 places’ tour, commemorating 140 years of automotive innovation. The campaign highlights the historical connection of Mercedes-Benz to New Zealand, showcasing its first vehicle import by politician William McLean. The campaign included a media and VIP launch event featuring a cinematic narrative and culminated with the reveal of the new S-Class model. A second event focused on community by engaging over 100 Mercedes-Benz owners and promoting the new S-Class through a tour across New Zealand.
There is a new green and white flavor at Santini to celebrate Sporting’s 120 years
Goal: Celebrate the identity of Sporting and unite generations
Media: HORECA channel
Summary: Santini collaborates with Sporting Clube de Portugal to celebrate the club's 120th anniversary by launching exclusive products inspired by the club's green and white stripes. The partnership includes the special 'Picolini Sporting Santini' and a unique ice cream flavor created for this collaboration, highlighting the long histories of both brands.