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Crave Group puts local spin on Mercedes-Benz’s global tour
Source: https://stoppress.co.nz/campaigns/crave-group-puts-local-spin-on-mercedes-benzs-global-tour/
Goal: To celebrate Mercedes-Benz's legacy and connection to New Zealand's automotive history
Media: Private event launch, cinematic experience
Summary: Crave Group partnered with Mercedes-Benz New Zealand to launch the local leg of the global ‘140 years. 140 places’ tour, commemorating 140 years of automotive innovation. The campaign highlights the historical connection of Mercedes-Benz to New Zealand, showcasing its first vehicle import by politician William McLean. The campaign included a media and VIP launch event featuring a cinematic narrative and culminated with the reveal of the new S-Class model. A second event focused on community by engaging over 100 Mercedes-Benz owners and promoting the new S-Class through a tour across New Zealand.