Brand Tracker

Welcome to the automated Brand Tracker diaries.

Japan

Overall Number One is Shohei Ohtani: ‘Cool’ is Keito Nakamura, ‘Glamorous’ is Rika Miura – The Comprehensive Strength and Individuality of Athletes Evident in Commercial Casting

Brand: Ito En

Campaign: Shohei Ohtani Home Run Bottle

Source: https://www.advertimes.com/20260816/article553907/

Goal: To evaluate athlete image and use data for CM casting

Claim: Global ambassador for 'Oi Ocha'

Media: Advertising campaigns, product packaging

Summary: The article discusses the results of the 'Athlete Image Evaluation Survey' conducted by Hakuhodo, revealing Shohei Ohtani as the top-ranked athlete. The survey measured athletes' images in various categories and aims to be used for CM casting. Ohtani's individual characteristics placed him high in many categories, with his current campaign featuring him as the global ambassador for Ito En's 'Oi Ocha' and a special promotion that utilizes his batting achievements in product packaging.

Japan

Buy the Entire Collection of Shohei Ohtani’s Home Runs with Oi Ocha

Brand: Ito En

Campaign: Oi Ocha Shohei Ohtani Home Run Bottle Complete Box

Source: https://www.advertimes.com/20260729/article552074/

Goal: To commemorate Shohei Ohtani's historic 63 home runs with a collectible bottle set

Claim: It's not a record, it's history.

Media: Online shop, Commercial

Summary: Ito En is offering a reservation for the 'Oi Ocha Shohei Ohtani All Home Runs Bottle 2025 Season 55+8 Edition Complete Box', featuring illustrations of all 63 home runs hit by player Shohei Ohtani in the 2025 season. This limited edition set includes unique packaging and one original sticker with a design from the collection. The box can be reserved starting July 29, with a total of 630 sets available online.

collectible limited edition promotional Shohei Ohtani