Swatch

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Portugal

Swatch launches MoonSwatch in gold, but only 1,969 people will be able to buy it

Brand: Swatch
Campaign: Mission to the Moon 1969

Source: https://www.imagensdemarca.pt/artigo/swatch-lanca-moonswatch-de-ouro-mas-so-1969-pessoas-o-poderao-comprar/

Goal: To celebrate the anniversary of the Apollo 11 moon landing

Summary: Swatch marks the anniversary of the first moon landing with the release of a limited edition MoonSwatch named 'Mission to the Moon 1969', which pays tribute to the Apollo 11 mission. Only 1,969 pieces will be available, featuring 18-carat Moonshine Gold and historical design references. Interested buyers must fill out a digital application form for a chance to purchase the watch, priced at 600 euros.

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Swatch Campaign: Mission to the Moon 1969 Source: https://www.imagensdemarca.pt/artigo/swatch-lanca-moonswatch-de-ouro-mas-so-1969-pessoas-o-poderao-comprar/ Goal: To celebrate the anniversary of...