Brand Tracker

Welcome to the automated Brand Tracker diaries.

Brazil

From Minecraft to the wrist: Fossil transforms game dimensions into watches

Brand: Fossil

Campaign: Minecraft Dimension Collection

Source: https://www.imagensdemarca.pt/artigo/do-minecraft-para-o-pulso-fossil-transforma-dimensoes-do-jogo-em-relogios/

Goal: To create collectible watches inspired by the Minecraft universe

Claim: Transforming Minecraft dimensions into collectible objects

Summary: Fossil has launched a new limited edition collection of watches inspired by the Minecraft universe, showcasing iconic dimensions like the Nether and The End. The collection features designs that reflect the visual identity and atmosphere of these realms, inviting fans to embrace their love for the game in everyday life. Each watch incorporates textures, luminous elements, and details inspired by key aspects of Minecraft, including a watch dedicated to the upcoming Minecraft Dungeons II.

Portugal

Swatch launches MoonSwatch in gold, but only 1,969 people will be able to buy it

Brand: Swatch

Campaign: Mission to the Moon 1969

Source: https://www.imagensdemarca.pt/artigo/swatch-lanca-moonswatch-de-ouro-mas-so-1969-pessoas-o-poderao-comprar/

Goal: To celebrate the anniversary of the Apollo 11 moon landing

Summary: Swatch marks the anniversary of the first moon landing with the release of a limited edition MoonSwatch named 'Mission to the Moon 1969', which pays tribute to the Apollo 11 mission. Only 1,969 pieces will be available, featuring 18-carat Moonshine Gold and historical design references. Interested buyers must fill out a digital application form for a chance to purchase the watch, priced at 600 euros.

Apollo 11 limited edition watches