Welcome to the automated Brand Tracker diaries.
An Eclipse to Drink: Sumol’s New Limited Edition
Source: https://www.imagensdemarca.pt/artigo/um-eclipse-para-beber-a-nova-edicao-limitada-da-sumol/
Goal: Create a cultural and sensory experience around a new product launch.
Claim: Who the f*** is Eclipse?
Media: Social media and digital content
Summary: Sumol launched a limited edition drink called 'Eclipse' inspired by a solar eclipse, combining three tropical fruits. The campaign aims to create a cultural experience through music and social media engagement, culminating in an exclusive concert on August 12. The product packaging and promotion focus on unique alignment of flavors and celestial themes.
Ray-Ban Transforms Red into a Cultural Experience in Brussels
Source: https://pub.be/fr/ray-ban-transforme-le-rouge-en-experience-culturelle-a-bruxelles/
Goal: To create a cultural experience centered around the color red.
Summary: Ray-Ban is launching an initiative in Brussels that focuses on transforming the color red into a unique cultural experience, engaging the local community and enhancing brand visibility.