Brand Tracker

Welcome to the automated Brand Tracker diaries.

Uruguay

When going out to eat is a ceremony (the maguro kaitai arrived at Viti Bar)

Campaign: Maguro Kaitai Ceremony

Source: https://infonegocios.biz/plus/cuando-ir-a-comer-es-una-ceremonia-el-maguro-kaitai-llego-a-viti-bar

Goal: To promote a unique dining experience centered around the traditional Japanese maguro kaitai ritual.

Summary: Viti Bar de Vinos in Ciudad Vieja is hosting a monthly maguro kaitai ceremony where attendees can experience the meticulous process of tuna dismemberment, celebrated in Japanese culture. The event features a five-course dinner highlighting different cuts of tuna, preparing special wine pairings from national selections. The initiative has garnered significant interest, with reservations rapidly filling up for upcoming dinners.

Australia

The One Worth $22,000

Brand: OpenTable

Campaign: Experiences Month

Source: https://www.media-marketing.com/vijesti/da-koje-je-vrijedilo-22-000-dolara/

Goal: Promote unique dining experiences in Melbourne

Media: Social media channels

Summary: OpenTable launched an activation in Melbourne for its Experiences Month by surprising passersby with a free wine tasting, which turned out to feature a bottle valued at approximately $22,000. Led by sommelier Jay Bessell, the experience highlighted spontaneous reactions to the unexpected value of the wine, showcasing the essence of OpenTable Experiences rather than communicating it through traditional advertising. The campaign included various special dining formats throughout August, emphasizing unique dining opportunities.

fine dining surprise experience wine tasting