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Displaying 1 Campaigns tagged with "tropical-flavors"
Portugal
An Eclipse to Drink: Sumol’s New Limited Edition
Source: https://www.imagensdemarca.pt/artigo/um-eclipse-para-beber-a-nova-edicao-limitada-da-sumol/
Goal: Create a cultural and sensory experience around a new product launch.
Claim: Who the f*** is Eclipse?
Media: Social media and digital content
Summary: Sumol launched a limited edition drink called 'Eclipse' inspired by a solar eclipse, combining three tropical fruits. The campaign aims to create a cultural experience through music and social media engagement, culminating in an exclusive concert on August 12. The product packaging and promotion focus on unique alignment of flavors and celestial themes.