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Burger King Joins Dragon Ball Super with Six Collectible Figures
Goal: To connect the brand's flavors with a multi-generational universe recognized for its characters and action stories.
Media: in-store, Takeaway, Drive Thru, Home Delivery
Summary: Burger King has partnered with Toei Animation to launch a limited edition collaboration featuring six collectible figures and exclusive t-shirts inspired by the Dragon Ball Super universe. Available until October 19, customers can choose between the collectibles or t-shirts with the new Super Saiyan Menus. The collaboration also includes a new seasoning for fries inspired by Dragon Ball. The collection is available in all Burger King restaurants in Portugal as well as through takeaway and delivery channels.
Burger King Launches Limited Edition Dragon Ball Super Menu
Goal: Engage fans with a fun menu inspired by Dragon Ball Super
Summary: Burger King has announced a new collaboration with Toei Animation to launch limited edition menus and surprises dedicated to Dragon Ball Super. The 'Dragon Ball Super Power Up Pack' includes chicken nuggets, a Dragon Ball Burst lemonade, fries, and collectible figurines in select countries including the US. The special packaging and themed crown add to the exclusive experience, aimed at providing families a fun way to engage with a beloved franchise.
