Brand Tracker

Welcome to the automated Brand Tracker diaries.

United States

Burger King Launches Limited Edition Dragon Ball Super Menu

Campaign: Dragon Ball Super Power Up Pack

Source: https://brand-news.it/brand/alimentari/food/burger-king-lancia-il-menu-dragon-ball-super-in-edizione-limitata/

Goal: Engage fans with a fun menu inspired by Dragon Ball Super

Summary: Burger King has announced a new collaboration with Toei Animation to launch limited edition menus and surprises dedicated to Dragon Ball Super. The 'Dragon Ball Super Power Up Pack' includes chicken nuggets, a Dragon Ball Burst lemonade, fries, and collectible figurines in select countries including the US. The special packaging and themed crown add to the exclusive experience, aimed at providing families a fun way to engage with a beloved franchise.

Brazil

Preview: Zurda Global, Conciergency, and Burger King Ignite the Power of Fire

Brand: Burger King

Campaign: The Power of Fire

Source: https://www.adlatina.com/publicidad/preestreno-zurda-global-conciergency-y-burger-king-encienden-el-poder-del-fuego

Goal: To highlight the epic quality of cooking with fire

Claim: Everything cooked over an open flame has a flavor that no other cooking method can imitate

Media: Television, digital media, social networks, outdoor advertising

Summary: The campaign, launched recently in Brazil and Chile, emphasizes that fire transforms the ordinary into the extraordinary. It's the first collaboration between Zurda Global and Conciergency for Burger King, focusing on creating immersive brand experiences that resonate with the brand's identity. The campaign aims to celebrate the unique flavors of fire-cooked food and engage customers in a memorable way.

advertising campaign Burger King Fire Cooking

Portugal

Mustache Entitles You to Dessert: Burger King Launches Challenge to the Portuguese

Brand: Burger King

Campaign: Bigode dá direito a sobremesa

Source: https://www.imagensdemarca.pt/artigo/bigode-da-direito-a-sobremesa-burger-king-lanca-desafio-aos-portugueses/

Goal: Encourage participation in the mustache trend

Claim: Rende-te ao bigode

Media: Drive-thrus

Summary: Burger King is challenging the Portuguese to grow mustaches as part of a campaign linked to the Mr. P character from Pringles. From August 11 to 17, customers who purchase a Pringles Sour Creamy menu at participating drive-thrus can show off their mustache—real, fake, or drawn—to receive a free King Fusion. The campaign aims to create a fun interaction and brand experience at the point of sale.

Burger King interactive campaign Pringles promotion

Malaysia

Gen Z perspectives: Nostalgic clicks, Haaland and Norwegian Air’s logo swap

Brand: Burger King

Campaign: Vibe check with KingCam mini camera

Source: https://www.marketing-interactive.com/gen-z-perspectives-nostalgic-clicks-haaland-and-norwegian-air-s-logo-swap

Goal: Encourage customers to capture everyday moments

Summary: Burger King Malaysia has launched a nostalgic marketing campaign titled 'Vibe check with KingCam mini camera', encouraging customers to capture everyday moments with a limited-edition mini camera that is available for purchase alongside selected meal bundles in collaboration with Coca-Cola.

Burger King Marketing Campaign nostalgia

Burger King Breaks with El Xokas After His Controversial Remarks

Brand: Burger King

Campaign: Grand King

Source: https://www.marketingdirecto.com/anunciantes-general/burger-king-rompe-xokas-concatenacion-incendiarias-polemicas

Goal: To promote the Grand King burger through influencer marketing

Summary: Burger King has canceled its collaboration with streamer El Xokas due to his controversial remarks that do not align with the brand's values. The campaign 'Grand King' will continue with other influencers, as El Xokas made offensive statements during a livestream. The fast-food chain aims to clarify that his comments do not represent their brand.

Burger King campaign cancellation El Xokas influencer marketing