Fanta

Campaign Diaries

Global

How Fanta’s new Haunted Universe helps turn Halloween into a platform

Brand: Fanta

Campaign: Haunted Universe

Source: https://www.marketingdive.com/news/how-fantas-haunted-universe-helps-turn-halloween-into-a-platform/828481/

Goal: To create a repeatable Halloween marketing platform

Media: online video, collectible packaging, limited-time flavor, experiences

Summary: Fanta has launched the 'Haunted Universe' campaign, designed to turn Halloween into a global marketing platform similar to Coca-Cola's association with Christmas. The campaign features original horror-themed characters and aims to generate significant engagement and sales while including traditional horror icons. The campaign was developed by WPP Open X and incorporates artificial intelligence to enhance content creation.

Campaign Diaries

No Brand Diaries found.

Global

Fanta consolidates its brand territory at Halloween with its own universe of characters and entertainment

Brand: Fanta

Campaign: Halloween Character Universe

Source: https://www.reasonwhy.es/actualidad/fanta-universo-propio-personajes-entretenimiento-halloween-2026

Goal: Consolidate brand territory during Halloween

Summary: Fanta is establishing its brand presence during Halloween by creating its own universe of characters and entertainment, enhancing engagement with the target audience during the holiday season.

Campaign Diaries

No Brand Diaries found.

brand engagement Halloween

Fanta’s haunted universe

Brand: Fanta

Campaign: Fanta’s Haunted Universe

Source: https://www.campaignlive.co.uk/article/fanta-fantas-haunted-universe-wpp-open-x/1968478

Goal: To unveil a Halloween-themed entertainment experience

Media: Short film

Summary: Fanta launches its Halloween entertainment world titled 'Fanta’s haunted universe' with the release of a short film.

Campaign Diaries

No Brand Diaries found.

entertainment Fanta Halloween

Global

Can AI help Fanta build the next horror universe?

Brand: Fanta

Campaign: Fanta’s Haunted Universe

Source: https://www.marketing-interactive.com/can-ai-help-fanta-build-the-next-horror-universe

Goal: To create an original entertainment universe for Halloween

Claim: Fanta's haunted universe is our move from collaborator to creator

Media: Cinematic trailer and additional content throughout the Halloween season

Summary: Fanta is launching an original entertainment universe called 'Fanta's Haunted Universe' this Halloween, featuring four original horror-inspired characters. Developed in collaboration with AI entertainment studio GRAiL, the campaign includes a cinematic trailer and aims to engage a new generation of horror fans with original storytelling and brand experiences.

Campaign Diaries

No Brand Diaries found.

entertainment Halloween marketing original characters

Global

Ads of the Week: 13 Campaigns That Caught Our Eye, From Fanta to Heinz

Brand: Fanta

Campaign: Spooky Cinematic Universe

Source: https://www.adweek.com/creativity/ads-of-the-week-13-campaigns-that-caught-our-eye-from-fanta-to-heinz/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=5

Goal: To engage audiences with a spooky theme

Summary: This week's advertisements feature various brands like Spotify, Fanta, Athleta, Uber, Heinz, and Starbucks, highlighting nostalgia, star power, and humor. Community-centric initiatives include Estée Lauder's Bowen Yang ad and MillkPEP defending children against zombies.

Campaign Diaries

No Brand Diaries found.

advertising brand campaigns marketing

Czech Republic

Fanta Invites Ghost Face into Its Halloween World

Brand: Fanta

Campaign: Fanta Haunted Universe featuring Ghost Face

Source: https://www.mam.cz/novinky/kreativita-a-kampane/kampane/2026-08/fanta-halloween-2026-ghost-face-limitovana-edice/

Goal: Engage consumers during Halloween with limited edition packaging and exclusive digital content

Claim: Fanta brings Halloween to life with Ghost Face

Media: Limited edition packaging, digital content, consumer contest

Summary: Fanta is launching a Halloween campaign by collaborating with Ghost Face, a famous horror character from the Scream movie series, introducing limited edition packaging of its beverages and exclusive digital content. This campaign aims to engage fans through collector’s items and a consumer contest, enhancing the Fanta Haunted Universe experience by integrating pop culture with Halloween festivities.

Campaign Diaries

No Brand Diaries found.

collaboration digital content Halloween limited edition

Croatia

Fanta builds its own world for Halloween this year

Brand: Fanta

Campaign: Fanta’s Haunted Universe

Source: https://www.media-marketing.com/vijesti/fanta-ove-godine-gradi-vlastiti-svijet-za-noc-vjestica/

Goal: Create an original entertainment universe for Halloween

Media: film trailer and additional content

Summary: This year, Fanta is building its own world for Halloween, moving away from collaborations with existing horror franchises. The campaign, titled 'Fanta’s Haunted Universe', aims to create original characters and stories, using a film trailer as an introduction. The goal is to develop intellectual property that extends beyond a single campaign, allowing for continuous growth and engagement with the audience through new experiences and narratives.

Campaign Diaries

No Brand Diaries found.

Brand Storytelling Halloween campaign original content