Brand Tracker

Welcome to the automated Brand Tracker diaries.

Italy

Lego Prepares a Christmas Campaign Centered on Sharing, Addressing the Passions of Each Audience

Brand: LEGO

Campaign: Share the Love for Bricks

Source: https://brand-news.it/brand/tempo-libero/giocattoli-game/lego-prepara-una-campagna-natalizia-allinsegna-della-condivisione-parlando-alle-passioni-di-ciascuna-audience/

Goal: Foster sharing and connections between different generations and communities

Claim: Share the Love for Bricks

Media: Integrated media including TV, PR, influencer marketing, and local experiences

Summary: Lego's Christmas campaign, starting in early November, focuses on the theme of sharing and building relationships across generations. Developed with Mate and Starcom, it emphasizes a strong integration of media, PR, earned media, and local experiences to be culturally relevant to the Italian audience. The campaign maintains Lego's global identity while incorporating local elements to resonate with Italian families.

Spain

Twix celebrates that ‘two is more than one’ with a fun musical puppet show

Brand: Twix

Campaign: Two is more than one

Source: https://www.reasonwhy.es/actualidad/twix-espectaculo-marionetas-dos-es-mas-que-una

Goal: To celebrate the concept of sharing and togetherness

Claim: Two is more than one

Media: Musical puppet show

Summary: Twix celebrates the idea that 'two is more than one' with a fun musical puppet show, highlighting the joy of sharing and togetherness.

advertising puppet show sharing twix