Brand Tracker

Welcome to the automated Brand Tracker diaries.

Asics ‘Human nature’ by Golin Ketchum London | Campaign UK

Brand: Asics

Campaign: Human Nature

Source: https://www.campaignlive.co.uk/article/asics-human-nature-by-golin-ketchum-london/4t7z303hm151a698jyj9q954xg

Goal: Raise awareness of people's declining movement

Media: nature documentary-style film

Summary: Asics has launched a campaign that aims to increase awareness of the declining amount of physical movement among people, presented through a nature documentary-style film.

Czech Republic

Let’s Move Aims to Encourage Physical Activity in the Czech Republic

Brand: MultiSport Benefit

Campaign: Let’s Move

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-10/hybejme-se-chce-pomoci-aplikace-a-gamifikace-rozpohybovat-cesko/

Goal: Encourage physical activity among Czechs

Claim: Even small steps matter for our health

Media: Television, outdoor, print, internet, radio, online videos, banners, advertorials, podcasts, social media, PR entries, competitions

Summary: The initiative 'Let's Move' aims to motivate Czechs to engage in physical activities beyond traditional sports, using an application that converts daily activities into points while incorporating challenges, rewards, and community elements. With a significant percentage of the population lacking daily movement, the campaign emphasizes the importance of everyday actions like walking or gardening for health. The app includes gamification features, allowing users to earn points for various activities and partake in shared challenges. The communications strategy includes multiple media channels, aiming to build long-term healthy habits.

community digital engagement gamification health physical activity

Sweden

Fuzed demonstrates how gaming and movement can collaborate

Brand: Fuzed

Campaign: Fuzed & Friends

Source: https://www.resume.se/marknadsforing/kampanj/gaming-ska-fa-fler-barn-att-rora-pa-sig/

Goal: To show that gaming and physical activity can go hand in hand

Claim: The screen can become a driving force to get more children moving

Summary: Fuzed is launching the 'Fuzed & Friends' concept during Stockholm's Culture Festival to demonstrate that gaming can be combined with physical activity. The initiative, featuring partners like Dreamhack, Nike, and Stadium, aims to change the culture around screen time and encourage movement among children. CEO Karl Sergel emphasizes the need to address the issues of excessive screen time and insufficient physical activity in children.

children's health gaming physical activity