ING Australia

Campaign Diaries

Australia

Saving Gets Its Five Minutes in the New ING Campaign

Brand: ING Australia

Campaign: Saving Is In

Source: https://www.media-marketing.com/vijesti/stednja-dobija-svojih-pet-minuta-u-novoj-ing-kampanji/

Goal: Make saving culturally relevant and appealing

Claim: Smart financial habits have become a big green flag for Australians

Media: Television, social media, OOH channels

Summary: ING Australia launched a new campaign titled 'Saving Is In' with Ogilvy Australia, aiming to make saving money a more desirable and culturally relevant trait. The campaign is based on research showing that many Australians find budgeting and saving attractive in potential partners. It promotes small victories in financial discipline through relatable scenarios, highlighting the new ING Savings Booster product. The campaign started on August 9 and utilizes various media channels including television and social media.

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