Brand Tracker

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Global

Cat Affection with Money Back Guarantee, Promises SHEBA

Brand: SHEBA

Campaign: Ignored to Adored

Source: https://www.media-marketing.com/vijesti/macija-naklonost-uz-povrat-novca-obecava-sheba/

Goal: Encourage cat owners to feed their pets more often.

Claim: Increased affection from your cat after feeding them SHEBA.

Media: Social media and local media

Summary: SHEBA's campaign 'Ignored to Adored' aims to increase customer loyalty among cat owners by promising greater affection from their cats after feeding them SHEBA products. The agency AMV BBDO developed the humorous campaign to address the common concern among pet owners about whether their cats love them. Featuring celebrities like Haley Lu Richardson and Sharvari, the campaign uses relatable humor and educational content around pet behavior to strengthen the bond between owners and their cats. It also emphasizes adapting to local markets and includes various promotional offers.