Stella Artois

Campaign Diaries

Global

The first action of the agreement between Netflix and AB InBev: Stella Artois and the series ‘The Gentlemen’

Campaign: The Gentlemen

Source: https://www.reasonwhy.es/actualidad/primera-accion-acuerdo-netflix-ab-inbev-stella-artois-serie-the-gentlemen

Goal: Enhance brand visibility through partnership with content.

Summary: The article discusses the collaboration between Netflix and AB InBev involving the Stella Artois brand and the series 'The Gentlemen'. This partnership aims to elevate the visibility of Stella Artois within the context of the series, leveraging entertainment to engage audiences.

Campaign Diaries

No Brand Diaries found.

Canada

Stella Artois and Häagen-Dazs Turned Billboards into Public Flirting

Brand: Stella Artois

Campaign: Let’s Grab a Pint

Source: https://www.media-marketing.com/vijesti/stella-artois-i-haagen-dazs-pretvorili-billboarde-u-javni-flert/

Goal: To engage in a playful brand dialogue through outdoor advertising

Claim: Are you asking us out?

Media: Billboards, OOH trucks

Summary: Stella Artois and Häagen-Dazs engaged in a creative outdoor advertising exchange in Toronto, utilizing playful wordplay on the phrase 'grab a pint' to spark a conversation between the brands. Häagen-Dazs initiated the dialogue with a billboard, to which Stella Artois responded with a clever question. The interaction continued with Häagen-Dazs sending a mobile OOH truck to reply. This spontaneous exchange highlighted the potential for brands to interact in a public space without prior coordination.

Campaign Diaries

No Brand Diaries found.

brand interaction outdoor advertising playful marketing

Belgium

Stella Artois Partners with Netflix Series The Gentlemen 2 Featuring David Beckham and Theo James

Brand: Stella Artois

Campaign: The Gentlemen 2

Source: https://pub.be/fr/stella-artois-sert-la-serie-netflix-the-gentlemen-2-avec-david-beckham-et-theo-james/

Goal: Promote the collaboration with Netflix

Media: Netflix series

Summary: Stella Artois collaborates with the Netflix series 'The Gentlemen 2,' featuring David Beckham and Theo James.

Campaign Diaries

No Brand Diaries found.

Netflix Stella Artois The Gentlemen 2

United Kingdom

Stella Artois Unites David Beckham and Theo James in Campaign Inspired by ‘The Gentlemen’

Brand: Stella Artois

Campaign: The Gentlemen’s Serve

Source: https://www.imagensdemarca.pt/artigo/stella-artois-junta-david-beckham-e-theo-james-em-campanha-inspirada-na-serie-the-gentlemen-senhores-do-crime/

Goal: Promote Stella Artois through a partnership with Netflix and tie-in with a popular series

Media: digital platforms, limited edition products

Summary: Stella Artois has launched a campaign titled 'The Gentlemen’s Serve' featuring David Beckham and Theo James, inspired by the Netflix series 'The Gentlemen: Senhores do Crime'. The campaign includes a 90-second film depicting an auction scenario and emphasizes the beer-serving ritual, along with immersive experiences and limited edition products.

Campaign Diaries

No Brand Diaries found.

advertising Beer Netflix partnership

Global

What are Theo James and David Beckham serving up for Stella Artois?

Brand: Stella Artois

Campaign: The gentlemen’s serve

Source: https://www.marketing-interactive.com/what-are-theo-james-and-david-beckham-serving-up-for-stella-artois

Goal: To integrate Stella Artois into the world of The Gentlemen series and extend its brand reach.

Media: Netflix, social media, experiential activations, custom content

Summary: Stella Artois collaborated with Netflix for a global campaign titled 'The gentlemen's serve', featuring David Beckham and Theo James. The campaign includes a hero film and shorter vignettes showcasing the beer brand's pouring ritual reframed in the context of the series. This marks Stella Artois as the first brand partner for The Gentlemen and aims to appeal to a wider audience through recognizable figures in entertainment and sport.

Campaign Diaries

No Brand Diaries found.

David Beckham Netflix Stella Artois The Gentlemen Theo James

Global

The Perfect Pour of Stella, According to the Rules of The Gentlemen

Brand: Stella Artois

Campaign: The Gentlemen’s Serve

Source: https://www.media-marketing.com/vijesti/pet-poteza-do-savrseno-natocene-stelle-prema-pravilima-the-gentlemena/

Goal: To educate on the proper serving ritual of Stella Artois while integrating it into the narrative of The Gentlemen series.

Media: Film series, social media, market activations

Summary: Stella Artois and Netflix collaborate on 'The Gentlemen’s Serve,' a campaign integrating the proper beer serving ritual into the storyline of The Gentlemen series. The initiative features actors Theo James and David Beckham in a narrative that elevates the beer ritual to a dramatic context, showcasing decision-making that alters power dynamics in the show's world. The campaign is the first brand partnership related to The Gentlemen series and targets multiple global markets, indicating a new commercial use of Netflix titles beyond standard advertising.

Campaign Diaries

No Brand Diaries found.

advertising campaign Beer collaboration Entertainment Marketing