Brand Tracker

Welcome to the automated Brand Tracker diaries.

Belgium

Stella Artois Partners with Netflix Series The Gentlemen 2 Featuring David Beckham and Theo James

Brand: Stella Artois

Campaign: The Gentlemen 2

Source: https://pub.be/fr/stella-artois-sert-la-serie-netflix-the-gentlemen-2-avec-david-beckham-et-theo-james/

Goal: Promote the collaboration with Netflix

Media: Netflix series

Summary: Stella Artois collaborates with the Netflix series 'The Gentlemen 2,' featuring David Beckham and Theo James.

Global

What are Theo James and David Beckham serving up for Stella Artois?

Brand: Stella Artois

Campaign: The gentlemen’s serve

Source: https://www.marketing-interactive.com/what-are-theo-james-and-david-beckham-serving-up-for-stella-artois

Goal: To integrate Stella Artois into the world of The Gentlemen series and extend its brand reach.

Media: Netflix, social media, experiential activations, custom content

Summary: Stella Artois collaborated with Netflix for a global campaign titled 'The gentlemen's serve', featuring David Beckham and Theo James. The campaign includes a hero film and shorter vignettes showcasing the beer brand's pouring ritual reframed in the context of the series. This marks Stella Artois as the first brand partner for The Gentlemen and aims to appeal to a wider audience through recognizable figures in entertainment and sport.

David Beckham Netflix Stella Artois The Gentlemen Theo James