Brand Tracker

Welcome to the automated Brand Tracker diaries.

Spain

Netflix will retransmit the next three editions of The Evening of the Year

Brand: Netflix

Campaign: La Velada del Año

Source: https://www.reasonwhy.es/actualidad/netflix-derechos-retransmision-velada-del-ano-ibai-llanos

Goal: Promote a culture of risk in marketing

Media: Television, Streaming

Summary: Netflix will retransmit the next three editions of 'La Velada del Año', emphasizing the need to foster a culture of risk in marketing to discover better strategies.

Spain

Netflix incorporates selected movies and documentaries from Filmin in a new collaboration

Brand: Netflix

Campaign: Collaboration with Filmin for selected movies and documentaries

Source: https://www.reasonwhy.es/actualidad/netflix-incorpora-peliculas-documentales-seleccionados-filmin-2026

Goal: To enhance content offerings through collaboration

Summary: Netflix has partnered with Filmin to incorporate selected films and documentaries into its platform, emphasizing the creation of a consumer universe for the brand rather than just generating needs through advertising.

collaboration Documentaries Filmin Movies Netflix

Belgium

Stella Artois Partners with Netflix Series The Gentlemen 2 Featuring David Beckham and Theo James

Brand: Stella Artois

Campaign: The Gentlemen 2

Source: https://pub.be/fr/stella-artois-sert-la-serie-netflix-the-gentlemen-2-avec-david-beckham-et-theo-james/

Goal: Promote the collaboration with Netflix

Media: Netflix series

Summary: Stella Artois collaborates with the Netflix series 'The Gentlemen 2,' featuring David Beckham and Theo James.

Netflix Stella Artois The Gentlemen 2

Global

What are Theo James and David Beckham serving up for Stella Artois?

Brand: Stella Artois

Campaign: The gentlemen’s serve

Source: https://www.marketing-interactive.com/what-are-theo-james-and-david-beckham-serving-up-for-stella-artois

Goal: To integrate Stella Artois into the world of The Gentlemen series and extend its brand reach.

Media: Netflix, social media, experiential activations, custom content

Summary: Stella Artois collaborated with Netflix for a global campaign titled 'The gentlemen's serve', featuring David Beckham and Theo James. The campaign includes a hero film and shorter vignettes showcasing the beer brand's pouring ritual reframed in the context of the series. This marks Stella Artois as the first brand partner for The Gentlemen and aims to appeal to a wider audience through recognizable figures in entertainment and sport.

David Beckham Netflix Stella Artois The Gentlemen Theo James

Germany

German Romantic Comedy: Netflix is Looking for Up to 4,000 Extras for Wiesn Shoot

Brand: Netflix

Campaign: Casting for Romantic Comedy

Source: https://www.horizont.net/medien/nachrichten/deutsche-romantic-comedy-netflix-sucht-bis-zu-4.000-komparsen-fuer-wiesn-dreh-235494

Goal: To cast up to 4,000 extras for a movie shoot

Media: Film Production

Summary: Netflix is looking for up to 4,000 extras for the shooting of a romantic comedy set during Wiesn, the famous Munich festival. This casting call represents an effort by Netflix to engage local talent for its productions in Germany.

casting Netflix production

United States

Netflix Transforms Outdoor into a 30 Meter High House (with Actor Living Inside) to Advertise…

Brand: Netflix

Campaign: A Última Casa

Source: https://www.imagensdemarca.pt/artigo/netflix-transforma-outdoor-a-30-m-de-altura-numa-casa-com-ator-a-viver-la-dentro-para-anunciar-filme/

Goal: To promote the movie by creating real-life engagement with its central theme.

Media: Outdoor advertising, social media

Summary: Netflix launched a unique outdoor activation for its new sci-fi thriller 'A Última Casa' by suspending a structure resembling a house 30 meters high in Los Angeles, where an actor lived for three days, engaging with passersby while embodying the film's theme of confinement. This unconventional approach transformed traditional advertising space into an immersive part of the movie's narrative, generating social media buzz and extending the campaign's reach.

interactive campaign movie promotion Netflix outdoor advertising

Global

Streaming Platforms Are Looking for Their Wordle

Brand: Netflix

Campaign: FIFA World Cup: Launch Edition

Source: https://www.adweek.com/convergent-tv/streaming-platforms-gaming-wordle-netflix-lg-samsung/

Goal: Reach a mainstream audience new to gaming

Claim: Free premium gaming experience

Media: Cloud gaming, smart TVs

Summary: Netflix is shifting towards cloud-based gaming to enhance viewer engagement by allowing subscribers to play high-quality games on their televisions using smartphones as controllers. Their latest collaboration with FIFA resulted in the FIFA World Cup: Launch Edition, aimed at attracting audiences who may not see themselves as gamers.

cloud gaming FIFA gaming audience Netflix

Italy

Stranger Things Celebrates 10 Years: A VHS Edition of the First Season for Fans

Brand: Netflix

Campaign: Stranger Things 10th Anniversary

Source: https://brand-news.it/media/digitale/stranger-things-compie-10-anni-come-la-serie-netflix-e-diventata-un-caso-di-marketing-e-licensing-globale/

Goal: Celebrate the 10th anniversary of Stranger Things

Claim: Celebrating 10 years of Stranger Things with a special VHS edition

Media: Netflix platform

Summary: To celebrate the 10th anniversary of Stranger Things, Netflix is launching a special VHS edition of the first season, emulating the aesthetic of 1980s video cassettes. This initiative, along with significant viewership statistics and cultural impact, demonstrates the reach and influence of the franchise beyond just the screen.

anniversary franchise Netflix Stranger Things VHS

Netflix Launches a Special VHS Edition of Stranger Things

Brand: Netflix

Campaign: Special VHS Edition of Stranger Things

Source: https://www.marketingdirecto.com/anunciantes-general/medios/netflix-juega-baza-nostalgia-edicion-especial-vhs-stranger-things

Goal: To celebrate the 10th anniversary of Stranger Things

Media: Streaming, VHS

Summary: Netflix has released a special edition of the first season of Stranger Things, emulating the look of 80s VHS tapes, to celebrate the show's 10th anniversary. This edition alters the aspect ratio from 16:9 to a nostalgic 4:3 format, resulting in a grainy, blurred image reminiscent of old video rental tapes. The Duffer Brothers, creators of the show, express that this is how the series would look if it were available at a family movie section in the 80s. They also hint at the potential for more VHS editions if the current release is successful.

Netflix nostalgia Stranger Things VHS