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Displaying 1 Campaigns tagged with "gaming-audience"
Global
Streaming Platforms Are Looking for Their Wordle
Source: https://www.adweek.com/convergent-tv/streaming-platforms-gaming-wordle-netflix-lg-samsung/
Goal: Reach a mainstream audience new to gaming
Claim: Free premium gaming experience
Media: Cloud gaming, smart TVs
Summary: Netflix is shifting towards cloud-based gaming to enhance viewer engagement by allowing subscribers to play high-quality games on their televisions using smartphones as controllers. Their latest collaboration with FIFA resulted in the FIFA World Cup: Launch Edition, aimed at attracting audiences who may not see themselves as gamers.