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Global

The Perfect Pour of Stella, According to the Rules of The Gentlemen

Campaign: The Gentlemen’s Serve

Source: https://www.media-marketing.com/vijesti/pet-poteza-do-savrseno-natocene-stelle-prema-pravilima-the-gentlemena/

Goal: To educate on the proper serving ritual of Stella Artois while integrating it into the narrative of The Gentlemen series.

Media: Film series, social media, market activations

Summary: Stella Artois and Netflix collaborate on 'The Gentlemen’s Serve,' a campaign integrating the proper beer serving ritual into the storyline of The Gentlemen series. The initiative features actors Theo James and David Beckham in a narrative that elevates the beer ritual to a dramatic context, showcasing decision-making that alters power dynamics in the show's world. The campaign is the first brand partnership related to The Gentlemen series and targets multiple global markets, indicating a new commercial use of Netflix titles beyond standard advertising.