Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

What It Looks Like When an Audiobook Changes the Course of the Whole Day

Brand: Audible

Campaign: Stories that speak to you

Source: https://www.media-marketing.com/vijesti/kako-izgleda-kada-audioknjiga-promijeni-pravac-cijelog-dana/

Goal: To highlight the impact of audiobooks on listeners' time perception and habits

Claim: Read as many books as you can hear

Media: Social and digital channels, audio formats, OOH, DOOH, activations

Summary: Audible's new global campaign 'Stories That Speak to You' demonstrates how engaging with audiobooks can lead listeners to lose track of time and transform their habits. Launched in multiple countries including the US, UK, and Australia, the campaign features two films by Megaforce and incorporates diverse media formats to show the enriching impact of listening to audiobooks on daily life.

Global

Lost yourself in a story? That’s exactly where Audible wants you

Brand: Audible

Campaign: Stories that speak to you

Source: https://www.marketing-interactive.com/lost-yourself-in-a-story-that-s-exactly-where-audible-wants-you

Goal: Reinforce Audible as a premium destination for immersive audio entertainment

Claim: Stories that speak to you

Media: film, out-of-home, digital out-of-home, social, digital, audio, experiential

Summary: Audible has launched a global brand campaign titled "Stories that speak to you," aimed at showcasing its offerings in audiobooks and podcasts across various media. The campaign features two hero films highlighting transformed life experiences through audio storytelling and showcases Audible's commitment to premium content. The rollout includes major international markets and innovative product features, reinforcing the brand's focus on enriching everyday moments.

audiobooks immersive storytelling premium audio

Croatia

The Laundromat, Sink, and Bus Become Entrances to Amazon Musica’s Audiobooks

Brand: Amazon Musica

Campaign: Audiobooks Reimagined

Source: https://www.media-marketing.com/vijesti/veseraj-sudoper-i-autobus-postali-su-ulazi-u-audioknjige-amazon-musica/

Goal: To engage listeners by transforming everyday environments through storytelling.

Media: Film

Summary: The new campaign by Amazon Musica features a series of films that creatively immerse listeners in the world of audiobooks, altering their perception of familiar surroundings like a laundromat, dishes, and public transportation. The campaign utilizes visual effects to integrate fantastic elements into ordinary situations, effectively bridging the gap between the listener's reality and the narrative of the audiobook. Directed by Ben West, the campaign aims to promote the audiobooks offered through the app, emphasizing a refreshing approach to audio storytelling.

audiobooks interactive storytelling visual effects