Audible

Campaign Diaries

Global

What It Looks Like When an Audiobook Changes the Course of the Whole Day

Brand: Audible

Campaign: Stories that speak to you

Source: https://www.media-marketing.com/vijesti/kako-izgleda-kada-audioknjiga-promijeni-pravac-cijelog-dana/

Goal: To highlight the impact of audiobooks on listeners' time perception and habits

Claim: Read as many books as you can hear

Media: Social and digital channels, audio formats, OOH, DOOH, activations

Summary: Audible's new global campaign 'Stories That Speak to You' demonstrates how engaging with audiobooks can lead listeners to lose track of time and transform their habits. Launched in multiple countries including the US, UK, and Australia, the campaign features two films by Megaforce and incorporates diverse media formats to show the enriching impact of listening to audiobooks on daily life.

Campaign Diaries

No Brand Diaries found.

Germany

Global Brand Campaign: How Audible Celebrates the Power of Audio

Brand: Audible

Campaign: Global Brand Campaign

Source: https://www.horizont.net/marketing/nachrichten/globale-markenkampagne-so-feiert-audible-die-kraft-von-audio-235310

Goal: Celebrate the power of audio

Claim: The power of audio

Media: Various media channels

Summary: Audible launched a global brand campaign to celebrate the power and impact of audio, showcasing its unique offerings and engaging audiences through various media channels.

Campaign Diaries

No Brand Diaries found.

advertising audio branding

Global

Lost yourself in a story? That’s exactly where Audible wants you

Brand: Audible

Campaign: Stories that speak to you

Source: https://www.marketing-interactive.com/lost-yourself-in-a-story-that-s-exactly-where-audible-wants-you

Goal: Reinforce Audible as a premium destination for immersive audio entertainment

Claim: Stories that speak to you

Media: film, out-of-home, digital out-of-home, social, digital, audio, experiential

Summary: Audible has launched a global brand campaign titled "Stories that speak to you," aimed at showcasing its offerings in audiobooks and podcasts across various media. The campaign features two hero films highlighting transformed life experiences through audio storytelling and showcases Audible's commitment to premium content. The rollout includes major international markets and innovative product features, reinforcing the brand's focus on enriching everyday moments.

Campaign Diaries

No Brand Diaries found.

audiobooks immersive storytelling premium audio