Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

Terra Nostra Launches National Challenge: Give Your Opinion on Cheese Without Using the Letter ‘E’

Campaign: Challenge to write an opinion without using the letter ‘E’

Source: https://www.imagensdemarca.pt/artigo/t-rra-nostra-lanca-desafio-nacional-dar-opiniao-sobre-o-queijo-sem-usar-a-letra-e/

Goal: To engage consumers in a creative way while highlighting the simplicity of the product.

Claim: Prove and tell us what you think — without using a single 'E'.

Media: Website, Social Media

Summary: Terra Nostra has launched a national challenge inviting consumers to write a review about their cheese product without using the letter 'E'. The most creative entry will win a trip for two to the Azores. This initiative follows the brand's previous effort to remove the letter 'E' from their packaging to draw attention to the absence of additives in their cheese. Participants must purchase the product, keep the receipt, and submit their review online, with each entry requiring a new purchase.

Sweden

Björn Frantzén and Dragomir Mrsic in a New Campaign from Västerbottensost

Brand: Västerbottensost

Campaign: Personal Memories of Västerbottensost

Source: https://www.resume.se/marknadsforing/kampanj/bjorn-frantzen-och-dragomir-mrsic-delar-med-sig-av-personliga-ostminnen/

Goal: To showcase personal memories related to the cheese.

Media: TV, social media, print, and outdoor

Summary: Västerbottensost has launched a new communication concept centered around people's personal memories and connections to the cheese, which has been produced since 1872. The campaign features chef Björn Frantzén and actor Dragomir Mrsic sharing their unique stories in a misty woodland setting, highlighting the cheese's origins and craft. Throughout the year, more personal stories will be shared across various media channels.

advertising campaign cheese Swedish tradition

Italy

Nonno Nanni Returns to TV with Stracchino and Robiola Campaign

Brand: Nonno Nanni

Campaign: Stracchino and Robiola

Source: https://brand-news.it/brand/alimentari/nonno-nanni-torna-in-tv-con-una-nuova-campagna-dedicata-a-stracchino-e-robiola/

Goal: Promote iconic products and strengthen the brand's relationship with consumers.

Media: Television channels – Rai, Canale 5, Italia 1, Rete 4, La7, Discovery, Sky; Mediaset Infinity and RaiPlay

Summary: Nonno Nanni is launching a new TV campaign featuring its signature cheeses, Stracchino and Robiola, airing from August 9 to 22 across major national networks and on-demand platforms. The campaign aims to enhance the brand's presence during summer and strengthen consumer relationships by highlighting the freshness and creaminess of these products, including lactose-free variants. The media strategy expects to reach over 500 million contacts, reinforcing the brand's visibility.

advertising cheese lactose-free TV campaign