Brand Tracker

Welcome to the automated Brand Tracker diaries.

Italy

Zymil Brings the Well-Being of Waking Up in a New Campaign by Dentsu Creative

Brand: Zymil

Campaign: Good Morning Well-Being

Source: https://brand-news.it/brand/alimentari/food/zymil-porta-il-benessere-del-risveglio-in-una-nuova-campagna-firmata-da-dentsu-creative/

Goal: To promote daily well-being through simple morning routines

Claim: When the day starts well, everything takes a different turn

Media: TV, digital, OLV, display, social

Summary: Zymil's new campaign, 'Good Morning Well-Being,' created by Dentsu Creative, focuses on enhancing daily well-being starting from the morning. The campaign features a relatable film where a dog eagerly waits to play with its owner, who struggles to find the energy upon waking. The slogan emphasizes the importance of a positive start to the day. The campaign will also include a promotional tour with the Zymil Milk Truck in major cities, alongside the participation of influencers.

Italy

Nonno Nanni Returns to TV with Stracchino and Robiola Campaign

Brand: Nonno Nanni

Campaign: Stracchino and Robiola

Source: https://brand-news.it/brand/alimentari/nonno-nanni-torna-in-tv-con-una-nuova-campagna-dedicata-a-stracchino-e-robiola/

Goal: Promote iconic products and strengthen the brand's relationship with consumers.

Media: Television channels – Rai, Canale 5, Italia 1, Rete 4, La7, Discovery, Sky; Mediaset Infinity and RaiPlay

Summary: Nonno Nanni is launching a new TV campaign featuring its signature cheeses, Stracchino and Robiola, airing from August 9 to 22 across major national networks and on-demand platforms. The campaign aims to enhance the brand's presence during summer and strengthen consumer relationships by highlighting the freshness and creaminess of these products, including lactose-free variants. The media strategy expects to reach over 500 million contacts, reinforcing the brand's visibility.

advertising cheese lactose-free TV campaign