Brand Tracker

Welcome to the automated Brand Tracker diaries.

Norway

WAL has a strong grip on the Golden Screen – winner for the fourth year in a row

Brand: Obs

Campaign: Bosse Effect

Source: https://www.kampanje.com/premium/wal-har-jerngrep-pa-gullskjermen-vinner-for-fjerde-ar-pa-rad/1036106

Goal: Increase brand awareness and sales

Claim: Bosse-effect leads to effective advertising

Media: TV

Summary: WAL and Obs won the main prize at Gullskjermen for the fourth consecutive year, showcasing their successful 'Bosse Effect' campaign. This innovative concept led to a significant increase in advertising attention and return on investment, enabling Obs to transition from a sales decline to becoming a growth leader in the grocery sector. The campaign's effectiveness is attributed to the distinct character Bosse, played by actor Edward Schultheiss, and emphasizes the importance of substantial investment in TV advertising.

Italy

Nonno Nanni Returns to TV with Stracchino and Robiola Campaign

Brand: Nonno Nanni

Campaign: Stracchino and Robiola

Source: https://brand-news.it/brand/alimentari/nonno-nanni-torna-in-tv-con-una-nuova-campagna-dedicata-a-stracchino-e-robiola/

Goal: Promote iconic products and strengthen the brand's relationship with consumers.

Media: Television channels – Rai, Canale 5, Italia 1, Rete 4, La7, Discovery, Sky; Mediaset Infinity and RaiPlay

Summary: Nonno Nanni is launching a new TV campaign featuring its signature cheeses, Stracchino and Robiola, airing from August 9 to 22 across major national networks and on-demand platforms. The campaign aims to enhance the brand's presence during summer and strengthen consumer relationships by highlighting the freshness and creaminess of these products, including lactose-free variants. The media strategy expects to reach over 500 million contacts, reinforcing the brand's visibility.

advertising cheese lactose-free TV campaign