Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

How to reconcile mental health and performance at work? Nestlé and Workwell discussed longevity in…

Brand: Nestlé

Campaign: Healthy Life Summit – Mental Health Matters

Source: https://www.imagensdemarca.pt/artigo/como-conciliar-saude-mental-e-desempenho-no-trabalho-nestle-e-workwell-debateram-a-longevidade-nas-organizacoes/

Goal: To promote mental health awareness and sustainable performance in the workplace

Summary: The second edition of the Healthy Life Summit – Mental Health Matters brought together business leaders and experts to discuss the impact of longevity on the future of work, with a focus on mental health, well-being, and intergenerational collaboration. Organized by Nestlé Portugal and Workwell on World Mental Health Day, the event highlighted the need for organizations to prepare for longer professional lives and address societal changes in population demographics.

Italy

Zymil Brings the Well-Being of Waking Up in a New Campaign by Dentsu Creative

Brand: Zymil

Campaign: Good Morning Well-Being

Source: https://brand-news.it/brand/alimentari/food/zymil-porta-il-benessere-del-risveglio-in-una-nuova-campagna-firmata-da-dentsu-creative/

Goal: To promote daily well-being through simple morning routines

Claim: When the day starts well, everything takes a different turn

Media: TV, digital, OLV, display, social

Summary: Zymil's new campaign, 'Good Morning Well-Being,' created by Dentsu Creative, focuses on enhancing daily well-being starting from the morning. The campaign features a relatable film where a dog eagerly waits to play with its owner, who struggles to find the energy upon waking. The slogan emphasizes the importance of a positive start to the day. The campaign will also include a promotional tour with the Zymil Milk Truck in major cities, alongside the participation of influencers.

advertising lactose-free morning routine well-being

Portugal

Program supported by Zurich Portugal reinforced the mental well-being of more than 130,000 people

Brand: Zurich Portugal

Campaign: Por Ti: Programa de Promoção do Bem-estar Mental nas Escolas

Source: https://www.imagensdemarca.pt/artigo/programa-apoiado-pela-zurich-portugal-reforcou-o-bem-estar-mental-de-mais-de-130-mil-pessoas/

Goal: Promote mental well-being in schools

Summary: A mental well-being program supported by Zurich Portugal has reached over 130,000 individuals, including adolescents, teachers, and families, enhancing mental health literacy and early detection of psychological issues. The 'Por Ti' initiative has conducted nearly 3,000 workshops across 402 schools and will continue into the next academic year, with a focus on empowering educational agents and students to manage emotions and challenges effectively.

education mental health well-being youth support