Brand Tracker

Welcome to the automated Brand Tracker diaries.

Sweden

If Launches Campaign Against Involuntary Loneliness with Friends

Brand: If

Campaign: Friends Against Involuntary Loneliness

Source: https://www.resume.se/marknadsforing/kampanj/akestam-holst-bakom-kampanj-dar-inget-hander/

Goal: Raise awareness about involuntary loneliness and bullying among children and youth

Claim: If helps a lot

Media: TV, online, outdoor, print, radio, cinema

Summary: The campaign by Friends, in collaboration with the insurance company If, addresses the issue of involuntary loneliness as a form of bullying among children and youth. Using If's advertising concept, the campaign aims to highlight the importance of recognizing people around us and encouraging small actions that can help combat loneliness and bullying. The advertisement deviates from typical outcomes by focusing on exclusion rather than physical mishaps. The campaign includes various media channels including TV and online.

Portugal

Program supported by Zurich Portugal reinforced the mental well-being of more than 130,000 people

Brand: Zurich Portugal

Campaign: Por Ti: Programa de Promoção do Bem-estar Mental nas Escolas

Source: https://www.imagensdemarca.pt/artigo/programa-apoiado-pela-zurich-portugal-reforcou-o-bem-estar-mental-de-mais-de-130-mil-pessoas/

Goal: Promote mental well-being in schools

Summary: A mental well-being program supported by Zurich Portugal has reached over 130,000 individuals, including adolescents, teachers, and families, enhancing mental health literacy and early detection of psychological issues. The 'Por Ti' initiative has conducted nearly 3,000 workshops across 402 schools and will continue into the next academic year, with a focus on empowering educational agents and students to manage emotions and challenges effectively.

education mental health well-being youth support