Brand Tracker

Welcome to the automated Brand Tracker diaries.

Sweden

If Launches Campaign Against Involuntary Loneliness with Friends

Brand: If

Campaign: Friends Against Involuntary Loneliness

Source: https://www.resume.se/marknadsforing/kampanj/akestam-holst-bakom-kampanj-dar-inget-hander/

Goal: Raise awareness about involuntary loneliness and bullying among children and youth

Claim: If helps a lot

Media: TV, online, outdoor, print, radio, cinema

Summary: The campaign by Friends, in collaboration with the insurance company If, addresses the issue of involuntary loneliness as a form of bullying among children and youth. Using If's advertising concept, the campaign aims to highlight the importance of recognizing people around us and encouraging small actions that can help combat loneliness and bullying. The advertisement deviates from typical outcomes by focusing on exclusion rather than physical mishaps. The campaign includes various media channels including TV and online.