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TrailLite Group and Quantum Jump launch Roadcraft
Source: https://stoppress.co.nz/campaigns/traillite-group-and-quantum-jump-launch-roadcraft/
Goal: Build anticipation and excitement for the launch of a new motorhome brand
Claim: Built in New Zealand. Born for the open road.
Media: TVNZ, Three, Neon online placements, social, digital display, YouTube
Summary: TrailLite Group has collaborated with Quantum Jump to introduce Roadcraft, a new motorhome brand designed for New Zealanders. The campaign, inspired by movie promotions, consists of four acts to generate excitement leading up to the launch at the NZMCA Hamilton Show in September 2026. The campaign features a behind-the-scenes video showcasing the design process to emphasize local craftsmanship.
