Brand Tracker

Welcome to the automated Brand Tracker diaries.

USA

Antonela Roccuzzo x Anastasia Beverly Hills: A Celebrity Collaboration That Miami Just Turned Into A Case Study

Campaign: Antonela’s Favorites Kit

Source: https://infonegocios.biz/infomiami/antonela-roccuzzo-x-anastasia-beverly-hills-una-colaboracion-celebrity-que-miami-acaba-de-convertir-en-caso-de-estudio-2

Goal: Launch an exclusive makeup kit featuring Antonela Roccuzzo.

Media: Social media, fashion media coverage

Summary: Antonela Roccuzzo has successfully launched the 'Antonela's Favorites Kit' in collaboration with Anastasia Beverly Hills, showcasing her ability to communicate fluently in English which created unexpected buzz and media coverage for the product. This campaign highlights her position in the luxury market and has established her brand partnerships as cohesive rather than mere sponsorships. Miami serves as an ideal market due to its affluent bilingual demographic.

The Five Most Important Creative Campaigns to Watch

Brand: Reese’s Oreo

Campaign: Two Fated Icons

Source: https://www.adlatina.com/publicidad/las-5-campaas-creativas-mas-importantes-que-debes-conocer-ahora-mismo-1525135141

Goal: Celebrate the one-year anniversary and highlight iconic combinations.

Media: Video advertisement

Summary: The article highlights five creative campaigns, including Reese’s Oreo's campaign that features a comedic narrative exploring the dynamics of certain pairings, with Amy Sedaris and Lindsay Lohan illustrating the theme of destined combinations directed by Patricia Arquette.

advertising campaign celebrity collaboration Comedy

Sweden

Skims Launches New Campaign with Will Ferrell’s Character

Brand: Skims

Campaign: Lonnie ‘The Hawk’ Hawkins Promotion

Source: https://www.resume.se/marknadsforing/kampanj/will-ferrell-frontar-kim-kardashians-underklader/

Goal: Promote Skims new men's underwear collection

Claim: Built for men who still know they’ve got it

Media: YouTube

Summary: Skims, the underwear brand founded by Kim Kardashian, has launched a new campaign featuring the character Lonnie 'The Hawk' Hawkins played by Will Ferrell in connection with the Netflix series 'The Hawk'. The campaign promotes Skims' new men's underwear collection, with Kim Kardashian narrating a humorous take on Hawkins' physique and his Skims underwear. The campaign's payoff is 'Built for men who still know they’ve got it.'

celebrity collaboration underwear