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Sweden
Skims Launches New Campaign with Will Ferrell’s Character
Source: https://www.resume.se/marknadsforing/kampanj/will-ferrell-frontar-kim-kardashians-underklader/
Goal: Promote Skims new men's underwear collection
Claim: Built for men who still know they’ve got it
Media: YouTube
Summary: Skims, the underwear brand founded by Kim Kardashian, has launched a new campaign featuring the character Lonnie 'The Hawk' Hawkins played by Will Ferrell in connection with the Netflix series 'The Hawk'. The campaign promotes Skims' new men's underwear collection, with Kim Kardashian narrating a humorous take on Hawkins' physique and his Skims underwear. The campaign's payoff is 'Built for men who still know they’ve got it.'
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