Brand Tracker

Welcome to the automated Brand Tracker diaries.

Singapore

Gen Z perspectives: Stagwell Media, Maybank gets theatrical and ZUS remixes a classic

Brand: Maybank

Campaign: Live Theatre on Adulting

Source: https://www.marketing-interactive.com/gen-z-perspectives-stagwell-media-maybank-gets-theatrical-and-zus-remixes-a-classic

Goal: Engage young adults in discussions about money and relationships

Media: Live performance, interactive experience

Summary: Maybank transformed a Circle Line train in Singapore into a live theater experience aimed at young adults, focusing on topics related to money management and relationships. The event featured live performances by notable creators to engage participants in an interactive and humorous way.

France

Decathlon goes off the beaten path with a life-sized treasure hunt

Brand: Decathlon

Campaign: Treasure Hunt

Source: https://www.cbnews.fr/marques/decathlon-sort-sentiers-battus-avec-chasse-au-tresor-grandeur-nature

Goal: To engage participants and promote Decathlon's brand experience beyond its stores

Media: Vol, social media, localized DOOH

Summary: Decathlon celebrated its 50th anniversary by launching a large-scale treasure hunt across France from August 8 to 31. Participants searched for hidden QR codes in iconic locations while engaging in various sports activities. An interactive map facilitated the search, attracting nearly 110,000 users. The campaign was executed in collaboration with BETC and involved Havas agencies for media planning and visibility.

interactive experience sports engagement treasure hunt

Japan

Can You Notice the Strange Changes? The ‘Exit No. 8’ Campaign Recreates the Game’s ‘Anomaly Search’ in Reality

Brand: 8番出口 (Exit No. 8)

Campaign: Advertising Campaign for 8番出口

Source: https://www.advertimes.com/20260911/article557199/

Goal: To celebrate the game and enhance brand experience in a real-world setting

Claim: Experience the changes in reality

Media: Physical advertising space in Shibuya Station

Summary: An advertising campaign celebrating the indie game '8番出口' has been launched in Shibuya, Tokyo, featuring a creative installation that integrates in-game experiences into the real world. The campaign visually transforms a subway corridor with life-like posters and messages that encourage passersby to look for discrepancies, mirroring the game's central theme of searching for anomalies. The campaign also includes changing visuals throughout the week to keep the experience dynamic and engaging.

advertising campaign indie games interactive experience