Brand Tracker

Welcome to the automated Brand Tracker diaries.

Croatia

PRINT Awards 2026: Recognition for ‘Fortresses’ by Studio Tumpić/Prenc and Mirko Ilic Corp. poster for Belgrade theatre

Brand: Jugoslovensko dramsko pozorište

Campaign: Hedda Gabler Poster

Source: https://www.media-marketing.com/vijesti/print-awards-2026-priznanje-za-utvrde-studija-tumpic-prenc-i-mirko-ilic-corp-plakat-za-beogradsko-pozoriste/

Goal: To visually communicate the psychological complexity of Hedda Gabler

Claim: Contemporary interpretation of a classic

Media: Poster

Summary: The PRINT Awards 2026 recognized the poster designed by Mirko Ilić for the Yugoslav Drama Theatre in Belgrade, which creatively interprets Henrik Ibsen's classic play 'Hedda Gabler'. The design captures themes of power and self-destruction, making the story relevant to today's audience. Additionally, the awards recognized Studio Tumpić/Prenc for their book design on Pula's fortifications.

Singapore

Gen Z perspectives: Stagwell Media, Maybank gets theatrical and ZUS remixes a classic

Brand: Maybank

Campaign: Live Theatre on Adulting

Source: https://www.marketing-interactive.com/gen-z-perspectives-stagwell-media-maybank-gets-theatrical-and-zus-remixes-a-classic

Goal: Engage young adults in discussions about money and relationships

Media: Live performance, interactive experience

Summary: Maybank transformed a Circle Line train in Singapore into a live theater experience aimed at young adults, focusing on topics related to money management and relationships. The event featured live performances by notable creators to engage participants in an interactive and humorous way.

interactive experience theatre young adults

Czech Republic

The National Theatre Holds Casting for Audience Members

Brand: National Theatre

Campaign: Casting

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-09/narodni-divadlo-porada-casting-na-divaky-reklama-pobezi-v-tv-kine-a-online/

Goal: To attract new visitors to the National Theatre

Claim: Everyone is welcome to visit the National Theatre

Media: Czech Television, online, TV Seznam, YouTube, selected cinemas

Summary: The National Theatre in the Czech Republic is launching a new campaign called 'Casting' aimed at attracting visitors who have never attended its performances. The campaign, which uses humor and a playful concept, reflects on the fact that there is no ideal audience member and encourages everyone to experience the theatre. Directed by Daniel Růžička and in collaboration with agency Ad Wood, the campaign will feature personalities from the Opera of the National Theatre and will run on various media platforms.

advertising cultural promotion theatre