Brand Tracker

Welcome to the automated Brand Tracker diaries.

Czech Republic

Raiffeisenbank: It is normal to want more from a bank

Campaign: It is normal to want more

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-09/je-normalni-chtit-vic-i-od-banky-raiffeisenbank-spousti-novou-kampan/

Goal: To position the bank as a partner for customers' important life decisions

Claim: It is normal to want more

Summary: Raiffeisenbank and WMC Grey have launched their first major collaboration with the campaign 'It is normal to want more', which emphasizes the natural desire for improvement and positions the bank as a supportive partner in addressing significant life decisions. The campaign starts from the perspective of the customer rather than the bank’s products, evolving to show how the bank can help realize personal goals. The campaign's main spot follows a heroine from childhood to adulthood, highlighting her continuous desire for more throughout her life.

Italy

The new advertisement by Banca Mediolanum gives a voice to Family Bankers

Brand: Banca Mediolanum

Campaign: Voices of Family Bankers

Source: https://brand-news.it/brand/finanza/banche/pubblicita-banca-mediolanum-da-voce-ai-family-banker-nella-nuova-campagna/

Goal: Highlight the importance of relationships between Family Bankers and clients

Claim: Constructed around you

Media: TV, Radio, Print, OOH, Digital

Summary: Banca Mediolanum launched a campaign featuring 16 real Family Bankers sharing firsthand the value of their relationships with clients and families. The narrative begins with a question posed by Massimo Doris to university students about the impact of a Family Banker. The campaign emphasizes listening, trust, and continuity in client relationships, aligning with the bank's long-standing positioning. It will run from September 1 to October 10 across multiple media channels.

advertising campaign banking customer relationship