Brand Tracker

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Ireland

Very.ie Launches New Irish Brand Platform with Boys + Girls

Brand: Very.ie

Campaign: We’ve Got the Very Thing

Source: https://www.adworld.ie/2026/10/02/very-ie-launches-new-irish-brand-platform-with-boys-girls/

Goal: Build awareness and consideration for Very.ie in the Irish market.

Claim: We've Got the Very Thing

Media: television, VOD, radio, YouTube, social media, digital, Very.ie’s owned channels

Summary: Boys + Girls has launched a new brand platform and campaign for Very.ie, called 'We've Got the Very Thing', which is the first Irish creative campaign in three years. The campaign aims to address the diverse shopping needs of Irish families, featuring a TV ad that highlights both a mother's and a child's unique interests. The initiative will run across multiple media channels to enhance awareness of Very.ie’s offerings.