Brand Tracker

Welcome to the automated Brand Tracker diaries.

Sweden

Jämtkraft Launches New Advertising Concept with Avdelning 44

Brand: Jämtkraft

Campaign: New Advertising Concept with Avdelning 44

Source: https://www.resume.se/marknadsforing/kampanj/sundsvalls-kommun-krokar-arm-med-jamtkraft/

Goal: To explain electricity contracts in an entertaining format

Media: TV, radio, local media, outdoor, social media

Summary: Jämtkraft is launching a new advertising concept in collaboration with the humor group Avdelning 44 to explain electricity contracts, especially to the Västernorrland market. The campaign integrates the group's established style, featuring characters who engage with the topic humorously. This collaboration is noted for its strong local ties and the creative freedom given to the group.

New Zealand

Isaac’s teams up with FizzyPop to launch major campaign

Brand: Isaac’s

Campaign: We dominate on every field

Source: https://stoppress.co.nz/campaigns/isaacs-teams-up-with-fizzypop-to-launch-major-campaign/

Goal: Reposition Isaac's as an integrated service provider across multiple trades

Claim: We dominate on every field

Summary: Isaac's, a plumbing and electrical company in Hawke's Bay, has launched a new campaign with FizzyPop featuring former All Black Brodie Retallick. The campaign aims to reposition Isaac's from separate trade divisions into an integrated team and highlight cross-trade capabilities. Retallick's role is to reinforce qualities associated with the brand, such as strength and reliability. The campaign introduces solar services as a natural extension of their expertise.

advertising campaign electricity plumbing solar energy