Brand Tracker

Welcome to the automated Brand Tracker diaries.

Croatia

Hilux Has Nothing Left to Prove

Brand: Toyota

Campaign: Please Hilux Responsibly

Source: https://www.media-marketing.com/vijesti/hilux-vise-nema-sta-dokazivati/

Goal: Encourage responsible use of the Hilux

Claim: Hilux has nothing to prove

Media: Cinemas and social media

Summary: Toyota has launched a new campaign for the Hilux, titled 'Please Hilux Responsibly', encouraging owners to act responsibly with their vehicles rather than showcasing their limits. The campaign includes a main video in British cinemas and several shorter social media clips, emphasizing that the Hilux's durability no longer needs to be proven. It features scenarios such as a picnic in a snowstorm and using the truck as an improvised jacuzzi, highlighting the vehicle's capabilities while promoting moderation.