Brand Tracker

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Japan

When was the last time you got serious?

Brand: Digital Hollywood

Campaign: ALL AI NEED IS YOU

Source: https://www.advertimes.com/20260904/article556585/

Goal: To emphasize the value of human passion in the AI era

Claim: When was the last time you got serious?

Media: Full-page advertisement in Nikkei, special website for character-based heat diagnosis, audio platform Voicy

Summary: Digital Hollywood launched a campaign titled 'ALL AI NEED IS YOU' to highlight the unique value of human passion in an AI-driven world. The campaign's first phase featured a collaboration with the manga 'Hyaku Emu.,' which was promoted through a full-page advertisement in the Nikkei. It encourages readers to reflect on their own passion and share their experiences on social media. Subsequent phases include themed discussions on the audio platform Voicy.